---
title: Capturing Content in the Field - Step 2
description: Learn how to plan and structure effective field video content using simple bullet points, the “Where, What, Why” framework, and a show-and-tell approach.
---

[Skip to content](https://kb.on3.ai/capturing-content-in-the-field-step-2#main-content)

English

Show submenu for translations

[![On3-Logo-Stacked-dark-CMYK-2](https://kb.on3.ai/hs-fs/hubfs/On3-Logo-Stacked-dark-CMYK-2.png?width=200&height=76&name=On3-Logo-Stacked-dark-CMYK-2.png)](https://on3.ai/)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Contact us](mailto:support@on3.ai)

[Contact us](mailto:support@on3.ai)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [On3 Support Center](https://kb.on3.ai/?hsLang=en)
2. [Capturing Content In the Field](https://kb.on3.ai/capturing-content-in-the-field?hsLang=en)

# Capturing Content in the Field - Step 2

## This article and video explains how to plan a field video shoot, organize content using bullet points, and structure recordings using a simple and effective Where, What, Why and Show-and-Tell format.

---

---

<iframe data-hsv-src="https://play.hubspotvideo.com/v/9089253/id/210280444794" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="210280444794" data-hsv-style="" data-hsv-width="1920" data-hsv-height="1080" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe>

---

#### **1. Start with a Plan**

Just like any project, a good plan leads to better results.

- Know **what you are shooting**
- Understand **why it matters**
- Avoid trying to “wing it”

Without a plan, it is easy to overlook key details and have to redo the work.

---

#### **2. Use Bullet Points, Not a Script**

You do not need a word-for-word script.

Instead:

- Create **simple bullet points** of key elements
- Focus on what you want to: 
    - Show
    - Explain

### **Why Bullet Points Work**

- Keep you on track
- Allow you to speak naturally
- Help you stay confident and clear

This is not about being perfect or polished—it is about sharing your knowledge clearly.

---

#### **3. Use the “Where, What, Why” Framework**

A simple way to begin your video is with the **three W’s**:

- **Where am I?**
- **What am I doing?**
- **Why should this matter?**

### **Example**

“Hi, today I’m in this garage next to a table with three pieces of PPE. I’m going to walk through each one and explain why they are important.”

This approach quickly gives context and sets expectations for the viewer.

---

#### **4. Use a Show-and-Tell Approach**

After your introduction, move into **show and tell**.

- Focus the camera on **what you are explaining**
- Demonstrate while you speak
- Walk through the process clearly

### **Key Guidance**

- Being on camera for the intro is helpful, but not required
- For most of the video, it is more effective to: 
    - Point the camera at the subject
    - Show details clearly

---

#### **5. Capture Content in Multiple Scenes**

Do not try to record everything in one take.

Instead:

- Record your **introduction** separately
- Record **show-and-tell segments** as separate clips
- Break content into manageable sections

### **Editing**

- Keep the takes you like
- Delete the rest
- The system can combine clips into a complete module

---

#### **6. Key Takeaways**

- Plan before you shoot
- Use **bullet points**, not a script
- Start with **Where, What, Why**
- Focus on **show and tell**
- Record content in **separate clips**
- Prioritize clarity over perfection

- [On3 AI](https://kb.on3.ai/on3-ai?hsLang=en)
- [AskOn3](https://kb.on3.ai/askon3?hsLang=en#main-content)

    - [Content Alerts](https://kb.on3.ai/askon3?hsLang=en#content-alerts)
- [Releases.News.Features.](https://kb.on3.ai/releases-news-features?hsLang=en)
- [Capturing Content In the Field](https://kb.on3.ai/capturing-content-in-the-field?hsLang=en)
- [ContentConnect](https://kb.on3.ai/contentconnect?hsLang=en#main-content)

    - [Content Editing](https://kb.on3.ai/contentconnect?hsLang=en#content-editing)
    - [Sharepoint](https://kb.on3.ai/contentconnect?hsLang=en#sharepoint)
    - [Library Management](https://kb.on3.ai/contentconnect?hsLang=en#library-management)
- [On3 Learn](https://kb.on3.ai/on3-learn?hsLang=en)
- [Admin Guide](https://kb.on3.ai/admin-guide?hsLang=en)

<https://www.linkedin.com/company/on3-llc>

Copyright © 2025, On3, Inc.

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://9089253.fs1.hubspotusercontent-na1.net/hubfs/9089253/video_assets/210284950079/inherited/web_optimized.mp4",
  "dateModified" : "2026-03-31T18:38:10.889Z",
  "duration" : "PT1M55.029S",
  "height" : 1080,
  "name" : "Capturing Content in the Field - Step 2 - Edit",
  "thumbnailUrl" : "https://9089253.fs1.hubspotusercontent-na1.net/hubfs/9089253/Capturing%20Content%20in%20the%20Field%20-%20Step%202%20-%20Edit.mov/medium.jpg",
  "uploadDate" : "2026-03-31T18:37:52.158Z",
  "width" : 1920
}
```